Dynamic remarketing is a better version of remarketing where the ad shown to a user is influenced by the products visited. For eg: A user might see an ad for shirts if he had previously browsed shirts category. Dynamic remarketing is extremely effective for e-commerce companies due to high context.
Problems while setting up Dynamic Remarketing
Setting up dynamic retargeting is very hard. Two obvious requirements are Google merchant Center and AdWords account. Once these are setup, advertisers need to create a remarketing tag and implement them across the website with correct parameters. Manually editing theme files is the only manual way to do this which results in lot of errors.
AdNabu App for AdWords Dynamic Remarketing
AdNabu automatically creates the remarketing tag and implements it across all the pages. You do not have to edit any files or do anything manually. We will also create audiences in AdWords so that any new campaign can take advantage of them.
Customers who added to cart but did not purchase
Customers who visited product pages but did not add to cart
All customers who did not visit a product page
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