Google Analytics Dashboard for WP by ExactMetrics (formerly GADWP)

Google Analytics Dashboard for WP by ExactMetrics (formerly GADWP)

Connects Google Analytics with your WordPress site. Displays stats to help you understand your users and site content on a whole new level!

WPMeta Score

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Plugin Popularity 5.0
Author Activity 0.5
  • 👍🏾 We found that this plugin is well maintained and contributors are working hard!
  • 📥 Wow! 9,059 people download this plugin eveyday!
  • 📢 Reliable plugin.. 7 total updates and 7 in last 12 months. That's great track record.
  • 🎖 Excellent plugin. It's one of the Top 100 WordPress plugins here.
  • ❤️ Mindblowing! More than 7,113,520 people use plugins from this team.
  • 🏂 29% of 1,000,000+ users are on the latest version.
  • 👨‍👨‍👧‍👧 It takes two to tango! We found two people behind this plugin.
  • 🎂 This plugin celebrated it's 6th anniversary 6 months ago.


This Google Analytics for WordPress plugin enables you to track your site using the latest Google Analytics tracking code and allows you to view key Google Analytics stats in your WordPress install.

In addition to a set of general Google Analytics stats, in-depth Page reports and in-depth Post reports allow further segmentation of your analytics data, providing performance details for each post or page from your website.

The Google Analytics tracking code is fully customizable through options and hooks, allowing advanced data collection like custom dimensions and events.

Google Analytics Real-Time Stats

Google Analytics reports, in real-time, in your dashboard screen:

  • Real-time number of visitors
  • Real-time acquisition channels
  • Real-time traffic sources details

Google Analytics Reports

The Google Analytics reports you need, on your dashboard, in your All Posts and All Pages screens, and on site’s frontend:

  • Sessions, organic searches, page views, bounce rate analytics stats
  • Locations, pages, referrers, keywords, 404 errors analytics stats
  • Traffic channels, social networks, traffic mediums, search engines analytics stats
  • Device categories, browsers, operating systems, screen resolutions, mobile brands analytics stats

In addition, you can control who can view specific Google Analytics reports by setting permissions based on user roles.

Google Analytics Tracking

Installs the latest Google Analytics tracking code and allows full code customization:

  • Universal Google Analytics (analytics.js) tracking code
  • Global Site Tag (gtag.js) tracking code
  • Enhanced link attribution
  • Remarketing, demographics and interests tracking
  • Page Speed sampling rate control
  • User sampling rate control
  • Cross domain tracking
  • Exclude user roles from tracking
  • Accelerated Mobile Pages (AMP) support for Google Analytics
  • Ecommerce support for Google Analytics

User privacy oriented features:

  • IP address anonymization
  • option to follow Do Not Track (DNT) sent by browsers
  • support for user tracking opt-out

Google Analytics Dashboard for WP enables you to easily track events like:

  • Downloads
  • Emails
  • Outbound links
  • Affiliate links
  • Fragment identifiers
  • Telephone
  • Page Scrolling Depth
  • Custom event categories, actions and labels using annotated HTML elements

With Google Analytics Dashboard for WP you can use custom dimensions to track:

  • Authors
  • Publication year
  • Publication month
  • Categories
  • Tags
  • User engagement

Actions and filters are available for further Google Analytics tracking code customization.

Google Tag Manager Tracking

As an alternative to Google Analytics tracking code, you can use Google Tag Manager for tracking:

  • Google Tag Manager code
  • Data Layer variables: authors, publication year, publication month, categories, tags, user type
  • Exclude user roles from tracking
  • Accelerated Mobile Pages (AMP) support for Google Tag Manager

Accelerated Mobile Pages (AMP) features

  • Google Tag Manager basic tracking
  • Google Analytics basic tracking
  • Automatically removes amp/ from Google Analytics tracking page URL
  • Scrolling depth tracking
  • Custom dimensions tracking
  • User sampling rate control
  • Form submit tracking
  • File downloads tracking
  • Affiliate links tracking
  • Hashmarks, outbound links, telephones and e-mails tracking
  • Custom event categories, actions and labels using annotated HTML elements

Google Analytics Dashboard for WP on Multisite

This plugin is fully compatible with multisite network installs, allowing three setup modes:

  • Mode 1: network activated using multiple Google Analytics accounts
  • Mode 2: network activated using a single Google Analytics account
  • Mode 3: network deactivated using multiple Google Analytics accounts


You can translate Google Analytics Dashboard for WP on


Google Analytics Dashboard for WP it’s released under the GPLv2, you can use it free of charge on your personal or commercial website.

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